Competencies + Skillset
Being a B2B marketing specialist with more than 25 years of experience from independent work and
leadership responsibilities in global companies (Siemens and Nokia Siemens Networks) I know all facets of
marketing communications from print to online and from events to real time 3D. My strengths include
creativity, the ability to structure and analyze, conceptual strength and leading people in heterogeneous,
multinational teams and ambitious projects.
leadership responsibilities in global companies (Siemens and Nokia Siemens Networks) I know all facets of
marketing communications from print to online and from events to real time 3D. My strengths include
creativity, the ability to structure and analyze, conceptual strength and leading people in heterogeneous,
multinational teams and ambitious projects.
Strategy + Branding
Participating in establishing the Nokia Siemens Network brands, responsibilities in strategy and branding in Siemens divisions as well as working as an e-marketing strategist.
Experience as head of advertisement and head
of
e-marketing with agencies and suppliers for
websites, microsites, adwords campaigns,
brochures, print campaigns and promotional items.
Positioning + Planning
Communicative positioning of products and divisions
as well as campaign planning, website management
and merger projects.
Vast experience in design, ramp-up, operation,
maintenance and interpretation of:
Brand analysis
KPI systems
Quality audit
Process revisions
Integrated performance analysis systems