Analysis + Improvement

Marketing must also be held accountable - goal oriented action should always yield measurable results.
We provide an abundance of experience in provinding, developing and implementing tools, systems and
services for brand analysis, KPI-dashboards, quality audits, process optimization and performance analysis.

Experiences:

Marketing consulting for leading textile company:
Benchmarking, market analysis, competitor evaluation

Head of Cross Channel Development and Marketing Efficiency in the section Marketing Channels:
Benchmarking, Evaluations, metrics, process analysis, quality control, budget, channel development

Senior Marketing Manager Strategy and Controlling: Putting into place a model for strategy development and efficiency analysis, implementation and interpretation of the KPI system

Project delegate to the corporate audit: "Special enquiry - Corporate Marketing Communications"

Head of Requirement Definition in the pilot project for a new company wide Web Content Management System

  Successes:

• Competitor analysis and benchmark
  report, companies-to-watch list
• Configuration of a comprehensive
  reporting system with KPI based
  score cards, improvement of budget
  controlling and forecasting quality
  
• Measurement of product brand
  awareness - Section Enterprise Com.
  developing the sections positioning
  
• Contribution to the examination of
  the state of Corporate Marketing of
  Siemens AG
  
• Requirement compilation for the
  Siemens web content management
  system