Positioning + Planning

Communicative positioning of products and company divisions as well as campaign planning, website information architecture, navigational concepts and merger projects was part of my responsibilities.

Experiences:

Head of Customer and Corporate Events in Marketing Channels:
Development of Customer event series,
execution of specific target group events

Manager special projects in the "Public networks" Divsion: div. Culture Change projects

Head of Advertising for Siemens division
"Public Networks": Strategy, positioning and planning for Fixed/Mobile Networks

Consultant Marketing Communications:
Advertizing campaigns, TV-commercials,
Trade shows (e.g. CeBIT), advertising brochures

  Successes:

• Planning/execution of Nokia Siemens
  Networks Int. Bankers Conference,
  New customer events concept,
  Company kick-off event in Berlin
  
• Employee events (ca. 10.000 people),
  Internal exhibition to advertize new
  company structure and products
  
• Trade show Telecom 95/Genf
  (Awards: Video Competition and
  Innovation D/A/CH and internal
  Siemens Communications Award)
  
• International advertizing campaign,
  Corp. Identity for spin-off VASCOM,
  computer game for Telecom-manager,
  Image film for core product/solution