Production + Implementation

Experience as head of advertisement and e-marketing director with special web and event agencies
and those universalists who pretend to be best at everything. Also with media agencies for print and
adwords campaigns, brochures, trade shows and promotional items - smart procurement is where the
profit originates ;-)

Former Positions:

Head of Online for the Customer and Brand section: Responsible for the Internet presence (Editorial, User Experience, CMS, SEO) as well as Intranet

Head of e-marketing in the Siemens Division Communications: conceptual design, implementation and operation of the web appearance (architecture, usability, design, content, guidelines, applications)

Manager Special Projects: Division "Information and Communication Networks: Head of strategic one-time projects, e.g. marketing of the e-business project "WebImpact"

  Successes:

• conception and implementation of the
  nationalities and language selection,
  restructuring of the online activities
  
• Merger of two section websites into
  the new appearance of the
  Communications Division, managing
  the website of the largest Division
  within the Siemens AG, traffic increase
  
• Process-assessment regarding
  e-business-applicability
• Virtual Reality Show at the
  Telecom/Geneva industry
  fair (Award: silver EVA)