Strategy + Branding

My experiences not only include participating in establishing the Nokia Siemens Network Brand, but also
responsibilities in strategy and branding in Siemens divisions, e.g. logo and starter kit for a spin-off
company as well as working as an e-marketing strategist.

Experiences:

Head of Operations/Controlling in the
marketing of Siemens Networks GmbH:
Supporting the Head of Marketing during the
transition from Siemens to Nokia Siemens Networks
in the workstreams "Events" and "Branding".

Chairman of the User Experience Group:
Twice elected as head of the standardization body
for all marketing web sites of Siemens

Head of the Siemens Committee "Web Site Architecture": Defining the info architecture incl.
the split between central - region - division content and respective navigational concept.

E-Marketing Strategist: Developing e-Marketing
strategy for the Information and Communication
Networks Division;
Head of Marketing for the e-ICN-project, one of the
biggest e-business projects of Siemens with a multi-national team in the USA, UK and Germany

  Successes:

• Development and roll out of the
  new company brand, operational
  model for new marketing channels.
• Higher usability/effectiveness of the
  Siemens websites in information
  architecture, navigation, design, CMS,
  SEO/SEM.
• Backbone structure, info architecture
  and navigation across all Siemens
  marketing websites.
• Piloting the User Interface Design
  including workflow mapping and
  structuring; optimizing the usability
  of the entire e-business application.